A discussion with Nicole Wojno Smith
Customer Success from the CMO’s Perspective
Nicole is Chief Marketing Officer at UserIQ, where she is responsible for developing and executing a GTM strategy that aligns sales and marketing efforts to generate brand awareness, thought leadership, and demand. UserIQ provides a software platform that equips customer success teams with data, insights, engagements, and strategies that can be shared across their business.
Customer Success from the CMO’s Perspective (Audio)
Key topics include:
- Overview on Marketing of an Organization
- 3 Core Business Drivers and Why are they Important?
➜ Revenue, Reducing Churn, and Overall Business Outcomes
- Perspectives on What is Market Segmentation
- Collaboration of Customer Success and Marketing
- Is there a Role for CS Teams in Marketing?
- Measuring Collaboration of Customer Success and Marketing
Panel Members:
Rick Adams, CEO & Founder, Practical CSM
Nicole Wojno Smith, Chief Marketing Officer, UserIQ
