BEGIN:VCALENDAR
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PRODID:-//Practical CSM//pcsm-events 1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VEVENT
UID:event-32733@practicalcsm.com
DTSTAMP:20261017T031958Z
DTSTART:20261027T150000Z
DTEND:20261027T160000Z
SUMMARY:How Does a Company Turn a Self-Service Portal Into a Real Commerci
 al Advantage?
DESCRIPTION:A company's marketing site offers the least customer engagemen
 t\, while the authenticated experience drives real value with ordering\, t
 racking\, service and training. So why aren't companies capitalizing on th
 is? The problem isn't a lack of customer data. It's that identity\, entitl
 ements\, content and behavioral signals often live across disconnected sys
 tems\, leaving the experience without the context to put that information 
 to work. On October 27\, Icreon and Sitecore will look at what changes whe
 n customer context follows the customer behind the login. Using a global B
 2B manufacturer's customer...\n\nRegister or join: https://www2.cmswire.co
 m/wb-261027-icreon-cw.html?utm_source=cmswire.com&utm_medium=web&utm_campa
 ign=wb-261027-icreon-cw&utm_content=evt-cal&_gl=1*12xp8v0*_gcl_au*MTQyNTU4
 NTIxMy4xNzkwMDkyNjU1\nDetails: https://practicalcsm.com/event/how-does-a-c
 ompany-turn-a-self-service-portal-into-a-real-commercial-advantage/
URL:https://www2.cmswire.com/wb-261027-icreon-cw.html?utm_source=cmswire.c
 om&utm_medium=web&utm_campaign=wb-261027-icreon-cw&utm_content=evt-cal&_gl
 =1*12xp8v0*_gcl_au*MTQyNTU4NTIxMy4xNzkwMDkyNjU1
LOCATION:https://www2.cmswire.com/wb-261027-icreon-cw.html?utm_source=cmsw
 ire.com&utm_medium=web&utm_campaign=wb-261027-icreon-cw&utm_content=evt-ca
 l&_gl=1*12xp8v0*_gcl_au*MTQyNTU4NTIxMy4xNzkwMDkyNjU1
STATUS:CONFIRMED
END:VEVENT
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