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DTSTART;TZID=UTC:20250814T140000
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SUMMARY:Seriously\, Don’t Ignore AI’s Impact on Customer Success
DESCRIPTION:Sales may be hitting quota\, but if customers are quietly leaving\, your growth is at risk. \nIn this live session\, Dan Griffith and Jason Noble (Global VP Customer Solutions at PayComplete) will unpack how AI is reshaping customer success in 2025 — from spotting churn risks early to scaling personalized follow-up. \nWe’ll cover: \n\nThe biggest CS mistakes founders make (and how to fix them)\nHow AI is transforming post-sale growth\nPractical tools for small\, growing teams\nMetrics that prove AI’s ROI in retention and expansion\n\nWhy this matters: 67% of SaaS companies report flat growth despite sales targets being met — the gap is in customer success. \nJoin us to learn how to plug the leaks\, retain more customers\, and turn renewals into expansions.
URL:https://practicalcsm.com/event/seriously-dont-ignore-ais-impact-on-customer-success/
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CREATED:20250718T103253Z
LAST-MODIFIED:20250718T103253Z
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SUMMARY:B2B Buying Has Changed. Has Your Content Strategy?
DESCRIPTION:B2B buying behavior is evolving fast – has your content strategy kept pace? \nJoin us for a first look at findings from the Momentum ITSMA Client Buying Index 2025. You’ll gain exclusive insights into how B2B decision-makers are navigating the post-pandemic landscape\, what drives them to select (or reject) suppliers\, and the key moments where content either resonates or falls flat. \nWe’ll share new data on:\n• What influences B2B buyers at each stage of the journey\n• Which content channels and formats are gaining (or losing) traction\n• Why content is often ignored—and how to fix it Plus\, you’ll walk away with actionable frameworks to recalibrate your content strategy\, including storyline development\, persona-based planning\, and a buyer-stage content map. \nThis session is ideal for content leaders seeking to refine their strategy\, align more closely with actual buyer behavior\, and foster more meaningful engagement in 2025 and beyond.
URL:https://practicalcsm.com/event/b2b-buying-has-changed-has-your-content-strategy/
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