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SUMMARY:Turning voice of the customer into revenue: Lessons in product-led growth
DESCRIPTION:A behind-the-scenes look at how Malwarebytes turned customer feedback into their biggest growth lever. \nJoin Alchemer and Malwarebytes as we unpack the exact steps that helped the leading cybersecurity platform scale their VoC program\, build internal alignment\, and transform transparency into a powerful growth engine —driving revenue growth in a highly competitive\, mature market. \nYou’ll walk away with:\n– How to build feedback loops that close the gap between customer input and company action.\n– Practical examples of how to operationalize PLG with tools\, workflows\, AI-powered analysis\, and councils that drive alignment and faster decisions.\n– Proven frameworks for measuring success beyond NPS to connect customer experience directly to business outcomes.\n– Ways to turn customer advocacy into growth\, retention\, and revenue by scaling reviews\, referrals\, and storytelling across channels. \nWhether you’re a product leader\, CX strategist\, or growth marketer\, you’ll walk away with actionable ways to build stronger relationships and drive measurable impact.
URL:https://practicalcsm.com/event/turning-voice-of-the-customer-into-revenue-lessons-in-product-led-growth/
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SUMMARY:Roundtable: Turning Real-Time CX Signals into Business Results
DESCRIPTION:Four big brands. One live\, unscripted discussion on how modern CX teams move from dashboards to real impact. \nCustomer experience teams are flooded with signals—from surveys and chats to social posts and support transcripts. But most of that insight never makes it to the people who can act on it. Are we preaching to the choir? \nThis isn’t your typical webinar. It’s a live\, candid roundtable featuring CX leaders from Hyatt\, Intuit\, Zoom and Medallia—and you’re invited to join the conversation. Moderated by CMSWire Editor-in-Chief Dom Nicastro\, come hear how they’re modernizing feedback programs and learn how you can do the same. \nWe’ll be discussing: \n\nHow these brands use real-time customer signals to drive faster\, smarter decisions\nWhy AI isn’t magic—it needs context to actually move the needle\nStrategies to embed insights across teams\, from frontline to C-suite\nThe right way to balance automation and human expertise for scalable CX\n\nDon’t miss this chance to talk CX with leaders who’ve been there\, done that. Save your spot and be part of the discussion.
URL:https://practicalcsm.com/event/roundtable-turning-real-time-cx-signals-into-business-results/
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