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DTSTART;TZID=UTC:20260623T170000
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SUMMARY:Why Forward-Deployed Engineers Are Redefining Customer Success
DESCRIPTION:Forward-deployed engineers are becoming a bigger part of how technology companies support complex customers. In this session\, we’ll explore what this shift could mean for Customer Success and how CS\, product\, and engineering roles are evolving.
URL:https://practicalcsm.com/event/why-forward-deployed-engineers-are-redefining-customer-success/
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DTSTART;TZID=UTC:20260623T170000
DTEND;TZID=UTC:20260623T180000
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SUMMARY:AI workflows for the overwhelmed marketer
DESCRIPTION:capitalizing on it in ways that save time and drive better campaigns. \nJoin us for a practical\, operator-led session with Naomi West and Giorgio Leonardi from Customer.io\, alongside Jan Meinecke\, Co-Founder of 9x\, as they break down how real teams are using AI to cut busywork\, move faster\, and personalize at scale. \nThis is a hands-on look at the workflows marketers are already running today\, the ones that actually ship campaigns faster\, reduce repetitive work\, and make personalization feel manageable instead of overwhelming. \n\nWhat you’ll learn\nIn this session\, we’ll cover: \n\nWhat 500+ marketers are actually doing with AI right now and what’s working\nHow to move from one-off AI experiments to repeatable\, integrated workflows\nHow to build end-to-end personalisation into your campaigns\n\nLeave with: \n\nFour practical workflows you can implement immediately\nPrompts and templates you can use today\, with real ROI benchmarks\nClear\, actionable ways to start using AI in your campaigns without adding more to your plate.
URL:https://practicalcsm.com/event/ai-workflows-for-the-overwhelmed-marketer/
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