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X-WR-CALDESC:Events for Practical CSM
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260714T163000
DTEND;TZID=UTC:20260714T173000
DTSTAMP:20260708T113221
CREATED:20260622T170834Z
LAST-MODIFIED:20260622T170834Z
UID:10000660-1784046600-1784050200@practicalcsm.com
SUMMARY:The New Customer Journey: Critical moments partner marketers need to influence
DESCRIPTION:Our expert presenter will guide you through the 28 defining moments that shape the modern customer journey\, providing actionable partner marketing strategies to optimize each interaction and create meaningful connections that drive mutual success. What You’ll Learn: – The 45 critical moments that influence customer decisions throughout the partner-led journey – How to align partner marketing strategies with key customer touchpoints – Collaborative approaches to delivering seamless\, personalized experiences – Best practices for co-marketing and joint value creation at each journey stage – Practical frameworks for mapping and optimizing the partner-customer journey – Tools and tactics to empower partners in engaging customers effectively
URL:https://practicalcsm.com/event/the-new-customer-journey-critical-moments-partner-marketers-need-to-influence/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260716T160000
DTEND;TZID=UTC:20260716T170000
DTSTAMP:20260708T113221
CREATED:20260609T150819Z
LAST-MODIFIED:20260609T150819Z
UID:10000652-1784217600-1784221200@practicalcsm.com
SUMMARY:The ultimate team sport: Ending the tug-of-war between sales and success
DESCRIPTION:The contract is signed. Sales are celebrating. And somewhere in your inbox is a new account with no context\, no notes\, and a go-live date in six weeks. \nThat gap isn’t just frustrating. It’s expensive. Fragmented handoffs erode customer trust from day one\, and a customer who feels ignored in their first 90 days is a churn risk before you’ve had a chance to prove your value. Your NRR pays the price. \nJoin Steve Frost\, Head of Industry & Executive Advisory\, Customer Success at Certinia\, as he shows both teams how to pull in the same direction. You’ll leave knowing how to align sales\, services\, and success into a single unit where the customer never feels a handoff\, only a continuous path to value. \nNo more “us” vs. “them. \nWhat we’re covering:\n\nThe true cost of friction: How fragmented data between sales and CS actively erodes your NRR and compromises customer trust.\nMastering the invisible pass: How to move data so fluidly that the customer never feels like they are being bounced around.\nPre-empting the friction: Practical strategies for bringing success into the fold before the deal closes to guarantee a high-confidence start.\n\nIn this session\, you will learn how to:\n\nCarry every customer promise from Sales into Success\, without losing anything\nGive every team a single account record they actually trust\nMove account context into your Success tools without manual entry\nSpot stalled onboardings before they turn into churn\nWalk into every CSM conversation knowing what the customer wants to expand into
URL:https://practicalcsm.com/event/the-ultimate-team-sport-ending-the-tug-of-war-between-sales-and-success/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260716T210000
DTEND;TZID=UTC:20260716T220000
DTSTAMP:20260708T113221
CREATED:20260708T084409Z
LAST-MODIFIED:20260708T084409Z
UID:10000662-1784235600-1784239200@practicalcsm.com
SUMMARY:ScalePad Product Studio: Customer Success
DESCRIPTION:Join us for a look into the latest in Lifecycle Manager\, including seven new integrations\, plus Assessments and Saas Management for Pro Partners. You’ll get a sneak peek at our reimagined UI/UX\, along with Meeting Intelligence\, Alignment\, and AI Copilot features. We’ll also cover updates to Quoter\, including PSA bundling\, a new quoting experience\, and AutoTask and ConnectWise bundle support. \nAsk all your questions\, discuss the day-to-day customer success challenges MSPs are facing\, and learn more about the solutions we’re building to help solve them.
URL:https://practicalcsm.com/event/scalepad-product-studio-customer-success-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260717T190000
DTEND;TZID=UTC:20260717T200000
DTSTAMP:20260708T113221
CREATED:20260526T170608Z
LAST-MODIFIED:20260526T170608Z
UID:10000646-1784314800-1784318400@practicalcsm.com
SUMMARY:DeepTarget Customer Success Webinar - June 2026
DESCRIPTION:Each month\, DeepTarget hosts a Customer Success Webinar filled with industry news\, helpful tips\, innovations\, and case studies to make your job easier. We highlight our best performing customers by announcing our Award Winners for the Campaign of the Month and the SuperSTAR of the month. \nEach Webinar is unique and designed with you in mind. Learn how to grow your deposits\, loans\, revenue and customer loyalty through your DeepTarget platform.
URL:https://practicalcsm.com/event/deeptarget-customer-success-webinar-june-2026-2/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260721T170000
DTEND;TZID=UTC:20260721T180000
DTSTAMP:20260708T113221
CREATED:20260526T171618Z
LAST-MODIFIED:20260526T171618Z
UID:10000647-1784653200-1784656800@practicalcsm.com
SUMMARY:Scaling CS with AI and automation
DESCRIPTION:As customer portfolios grow\, manual processes become the bottleneck. This workshop is designed to help CS leaders scale impact without scaling headcount. You’ll work hands-on with frameworks for automation\, segmentation\, and AI-assisted workflows that preserve the human element while increasing consistency and coverage. Using realistic scenarios\, you’ll identify where automation adds value\, where it doesn’t\, and how to redesign CS motions for scale. The goal is to build a smarter\, more resilient CS model that grows with the business.
URL:https://practicalcsm.com/event/scaling-cs-with-ai-and-automation/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260723T180000
DTEND;TZID=UTC:20260723T190000
DTSTAMP:20260708T113221
CREATED:20260622T164050Z
LAST-MODIFIED:20260622T164050Z
UID:10000655-1784829600-1784833200@practicalcsm.com
SUMMARY:From Problem to Working Solution: A Live Community MCP Workshop
DESCRIPTION:Ready to focus on what building actually looks like when you’re not a developer and don’t have one on speed dial? \nThe community leaders shipping things right now aren’t the ones who figured out some secret. They’re the ones who got comfortable with the messy middle and stopped waiting for the perfect moment to start. This session is designed to give you that comfort – by doing it together\, live. \nWe’ll take community workflow problems this audience brought in our first session and build working solutions in real time using an MCP connector built for community teams. You’ll see the setup\, the build\, the moment something doesn’t work the way we expected\, and the fix. All of it. \nYou’ll walk away with: \n\nA working solution – or a clear blueprint – built from a workflow problem your peers voted on\nA non-developer build process you can replicate without engineering support\nOne thing you can ship in the week after this session – scoped\, realistic\, genuinely useful
URL:https://practicalcsm.com/event/from-problem-to-working-solution-a-live-community-mcp-workshop/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260724T180000
DTEND;TZID=UTC:20260724T190000
DTSTAMP:20260708T113221
CREATED:20260622T170054Z
LAST-MODIFIED:20260622T170054Z
UID:10000659-1784916000-1784919600@practicalcsm.com
SUMMARY:Build Your Operation: A Live CE Workshop Using Real Workflows and an MCP
DESCRIPTION:Sessions 1 and 2 were the setup. You mapped your workflows\, you know your tools\, you know which problems are worth solving. Session 3 is the payoff — a live workshop where we take real CE workflow problems\, picked by this audience\, and build working solutions together in real time using an MCP connector built for CE teams. \nYou’ll see the full process. How we define the problem before touching anything. What breaks. What surprises us. What we’d do differently. The messy middle is the lesson — and it’s also the part nobody ever shows you. \nYou’ll walk away with: \n\nA working solution — or a clear blueprint — built from a workflow problem your peers voted on\nA replicable build process you can take back to your own team immediately\nAn honest look at what building with AI actually looks like in practice\nA clear next step: what to build first and how to know when it’s working
URL:https://practicalcsm.com/event/build-your-operation-a-live-ce-workshop-using-real-workflows-and-an-mcp/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260729T160000
DTEND;TZID=UTC:20260729T170000
DTSTAMP:20260708T113221
CREATED:20260708T092054Z
LAST-MODIFIED:20260708T092054Z
UID:10000664-1785340800-1785344400@practicalcsm.com
SUMMARY:Same Account\, Different Story: Closing the Visibility Gap Between Sales and CS
DESCRIPTION:Sales and Customer Success both play a role in growing customer accounts\, but they often work from different views of the customer. Sales\, for example\, typically has commercial history and expansion priorities in a CRM. Meanwhile\, CS teams live in a customer success platform with visibility into adoption\, value realization\, risks\, and day-to-day customer health. This visibility gap impacts key moments\, such as renewals\, expansions\, or onboarding handoffs\, and closing it starts with sharing customer context across both teams.  \nJoin Ori Entis\, EVP and GM of Product and Engineering at Gainsight\, and Brandon Stauber\, Senior Director of Partner Innovation at Salesforce\, to learn how closing this gap helps revenue teams build a shared view of the customer that carries through every key revenue moment. \nYou’ll walk away with: \n\nA look at where the sales-to-CS context gap shows up most\, and what it costs at renewal and expansion.\nA tactical view of what best-in-class alignment looks like when Sales and CS  are in sync and operating from the same context.\nA grounded perspective on how AI fits can help teams surface key signals\, reduce guesswork\, and move faster across the customer journe
URL:https://practicalcsm.com/event/same-account-different-story-closing-the-visibility-gap-between-sales-and-cs/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260730T180000
DTEND;TZID=UTC:20260730T190000
DTSTAMP:20260708T113221
CREATED:20260708T085706Z
LAST-MODIFIED:20260708T085706Z
UID:10000663-1785434400-1785438000@practicalcsm.com
SUMMARY:Using Agents for Customer Success
DESCRIPTION:Learn how Aron Schwartz and the Gumloop Success team use AI agents to stay ahead of churn\, spot expansion opportunities\, and drive adoption across a rapidly growing customer base.
URL:https://practicalcsm.com/event/using-agents-for-customer-success/
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