The Move to an Outcomes Focused CS Service

Damian is Head of Sales and Customer Success for CASCAID. CASCAID is a leading developer of online careers education programs for schools and colleges in the UK and Europe. Damian is an experienced Sales and Marketing Manager with a demonstrated history of working in the education and computer software industries and with a passion for all things customer success-related.

The Move to an Outcomes Focused CS Service

Key topics include:

• Advantages and Disadvantages Using Supplier Centric Segmentation 
• Impact of Using Supplier Centric Segmentation to Customers
• Recognizing Problems in Segmenting and Delivering Customer Success
• What is End User vs Customer
• Strategy in in Resolving Problems Delivering Customer Success
• Who is Involved in Implementation of Strategy?

Panel Members:

Rick Adams, CEO & Founder, Practical CSM

Damian Mawdsley, Head of Sales and CS, CASCAID