If you need to get to grips with the Customer Success profession quickly and efficiently and you want to get professionally trained and certified, but you just don’t have the time and money to spare or the need for higher level certifications, our CCSMP Basic Membership is the ideal training and certification program for you.
Our Basic Certified CSM Professional program is a complete training and certification package, based on the Practical CSM Framework and providing access to the first of our four levels of professional certification within two interactive, self-paced modules, each with tests to prove professional competence.
Your two modules are:
Customer Success Fundamentals
This module is perfect for people who do not fully understand the basics of what Customer Success Management is or how it works, and who want to quickly grasp the fundamental principles of Customer Success Management without the need to spend a whole lot of time or money to do so.
This Module will provide answers to the following questions:
- What is Customer Success and why is it important?
- Who is Customer Success important to?
- What is Customer Success Management?
- What types of sales situations does Customer Success Management apply to?
- How can Customer Success Management help to increase a company’s sales revenues?
It will also name and describe in detail fourteen tenets (or principles) of good Customer Success Management that will set you up with a detailed understanding both of what the CSM (Customer Success Manager) does and how they go about doing it.
The Customer Success Fundamentals module provides a foundational understanding of the basics of Customer Success Management. It defines what customer success is, explains its value to both customers and suppliers, and explains the core components of the CSM’s role.
This module focuses on the fundamentals of business. A good level of business awareness is important for customer success managers to have – especially if they work for a company that sells its products or services to other businesses rather than directly to consumers – yet relatively few CSMs ever receive any training or even any formal information about how businesses work. Additionally, relatively few CSMs come to the role already with this knowledge.
The Business Fundamentals module covers the connection between customer success managers and business awareness, the reasons why businesses exist in the first place, how businesses create value for their owners and who else businesses create value for, and how expenditure and profits are calculated. It also explains how businesses work in terms of how they are organized, what they do, what resources they need and what relationships they have with other entities. Finally it describes the principles of business management, the things that influence change within a business and how business strategy is formulated and implemented.