capitalizing on it in ways that save time and drive better campaigns.

Join us for a practical, operator-led session with Naomi West and Giorgio Leonardi from Customer.io, alongside Jan Meinecke, Co-Founder of 9x, as they break down how real teams are using AI to cut busywork, move faster, and personalize at scale.

This is a hands-on look at the workflows marketers are already running today, the ones that actually ship campaigns faster, reduce repetitive work, and make personalization feel manageable instead of overwhelming.

What you’ll learn

In this session, we’ll cover:

• What 500+ marketers are actually doing with AI right now and what’s working
• How to move from one-off AI experiments to repeatable, integrated workflows
• How to build end-to-end personalisation into your campaigns

Leave with:

• Four practical workflows you can implement immediately
• Prompts and templates you can use today, with real ROI benchmarks
• Clear, actionable ways to start using AI in your campaigns without adding more to your plate.