For years, the death of technology professional services has been greatly exaggerated. It was nearly common knowledge that professional services was on its way to the dustbin of history, made obsolete by the rapid advancement of cloud technology and the swallowing of everything by software, managed services, and customer success.

But more recent trends and developments have brought this dynamic into even sharper relief. As technology providers have struggled to navigate industry transformation, they have also whipsawed among very different views of the proper charter, profile, and financial model for professional services.

Then a funny thing happened. It became clear that technology company success and customer value were much harder, if not impossible, to achieve without a mature, high performing professional services organization. As a result, important questions are arising.

Join this 45-minute webinar where George Humphrey, VP and Managing Director of Service and Delivery Optimization Research and Advisory and Bo DiMuccio, Distinguished VP, Professional Services Research and Advisory will discuss these pressing questions and more.

• How do we know that PS is experiencing a resurgence?
• Why is this the case?
• What should technology companies be doing to ensure that they are fully taking advantage of the opportunities represented?