When it comes to your community strategy, we often think about our business goals – increasing self-service, building advocacy, reducing support tickets, and more – sometimes at the expense of our customers’ needs. Join us to hear real-world examples of how to balance and align your community objectives with your customer’s wants for ultimate community success.
You’ll hear:
- How to keep the customer centered in your community strategy
- Ways to position your community to solve both customer and business needs
- How to focus your strategy on one or two key customer and business objectives for greater success