In today’s digital landscape, customer expectations are at an all-time high. Customers demand seamless, personalized interactions across every touchpoint. To meet these demands and build stronger relationships, businesses need to leverage the combined power of Customer Relationship Management (CRM) and Artificial Intelligence (AI). This webinar will explore how Salesforce and AI can be used strategically to create a connected support experience. We’ll delve into: – The evolving customer journey landscape: Understand the key trends shaping customer expectations and how businesses can adapt. – The power of a connected CRM: Discover how Salesforce can unify customer data across departments, providing a 360-degree view for personalized support. – Unlocking the potential of AI in support: Explore how AI-powered chatbots, virtual assistants, and knowledge management tools can enhance self-service capabilities and empower support agents. – Building stronger relationships through connected support: Learn how to leverage data and AI to proactively address customer needs, fostering trust and loyalty. Join TSIA’s John Ragsdale, Distinguished Researcher, VP of Technology Ecosystems, and Grazitti Interactive’s Atul Sharma, Director, Salesforce Practice, for this 45-minute webinar to gain insights on how you can leverage Salesforce and AI to transform your support operations, build stronger customer relationships, and drive business growth.