Before digital products became the business, customer acquisition was the end game. But that’s no longer enough. Today’s winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.
In this two-part webinar series, experts from Amplitude will discuss the metrics, frameworks, and tools that are helping today’s most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.
- September 1 at 9:00 a.m. PT / 12:00 p.m. ET: Optimize for Retention
- September 13 at 12:00 p.m. PT / 3:00 p.m. ET: Driving Customer Engagement Featuring Branch
In this second session,Driving Customer Engagement, attendees will learn:
- What product-led growth means and why it matters
- Why new customer activation and engagement are key to your product strategy
- How to focus your product team to find new ways to deliver value to your users