Join us for an insightful talk that will unravel the secrets of transforming ordinary sales pitches into powerful KPIs that drive tangible business impact. Annie Dean will guide you through the process, providing examples and actionable advice.

Here’s what you can expect to discover:
💡 Identifying and defining key business objectives
🤝 Translating value propositions into measurable metrics
📊 Selecting and monitoring relevant KPIs

…and much, much more!