Emerging technologies coupled with heightened competition means that today’s consumer is more empowered than ever before. As marketers vie for the attention of consumers, one strategy remains a proven success in driving engagement, loyalty and trust: Personalization. But for personalization to be successful it needs to be scalable to a users entire experience, which is where search comes in – the content personalization booster!
Join Jill Roberson, SVP of Marketing at Velir and David Schweer, Vice President of Product Marketing at Sitecore, as they delve into the dynamic synergy between content personalization and search strategies.
In this webinar you will learn:
- Best practices to marry together content personalization and search strategies to scale overall personalization efforts
- How to tell when search is adding value to your personalization strategy
- Strategies for using Generative AI to improve not just search, but personalized search
Get your questions answered at our LIVE webinar!