Brands that personalize content, offers, and experiences are rewarded with loyal customers and business results. But what are the elements a brand needs to put in place in order to utilize personalization in its digital experiences, ecommerce, and across the entire digital ecosystem?

This webinar will explore the building blocks of personalization and how they can create powerful ecommerce shopping experiences, and build customer lifetime value when deployed across the customer journey.

You’ll learn:

• What it takes to do personalization well
• Areas where personalization in ecommerce can have a big impact
• How to use personalization to create value across the entire customer journey