During this Master Class, guest Alessandra Conca, Manager Customer Onboarding at Hubspot, will teach us how to construct a winning strategy for customer education, delivering the right content to the right stakeholder, at the right time.

Alessandra has over 10 years of experience in customer success, consulting, project and change management. In the last 6 years she has specialised in the SaaS industry and especially in onboarding and change management

What will you get from this Master Class:

– A lesson on constructing customer education journeys: how to tailor education to the right stakeholders, backed up by research and practice around change management

– A learning activity on customer education and change management to complete in working groups and then discuss with all attendees and our presenter

– Live Q&A session