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Why can horoscopes strike a chord with you?

I'm not a big believer, but my wife reads them out to me and sometimes I wonder how they can get to my thoughts so well.

I read one today that made me look around my shoulder...

They're designed to do just that. 100% BS

Horoscopes are often written in a way that feels highly personalized, making individuals feel like the advice or insights provided are specifically for them. Even though horoscopes are based on general astrological signs, the vague language allows for broad interpretations, making it easier for people to see themselves in the descriptions.