Practical Customer Success Management Is Not Just A Book…
It’s A Whole Movement!
Customer success management is coming out of its infancy, and is growing and maturing rapidly, yet so many CSMs are still guessing at what to do and how to do it. They are quite literally making it up as they go along, and this is not good for anyone – is it any wonder that the CS profession is known for its high burnout rate!
So what are the challenges?
Customers need to receive better quality help and guidance
Companies need to gain increased revenue streams
CSMs need to become more efficient and effective in their role