A conversation with Sarah Arti
How Should CS Collaborate With Sales?
Sarah is Director of Client Services at Siteimprove. Siteimprove offers the world’s most comprehensive cloud-based Digital Presence Optimization software. The Siteimprove Intelligence Platform empowers teams to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance.
How Should CS Collaborate With Sales?
Key topics include:
- Difference and Similarities of Customer Success and Sales
- Important Benefits of CS and Sales Collaboration
- Different Roles and Functions of Customer Success and Sales
- Concept of Customer Centricity in Promoting Collaboration
- What are the Risks if Customer Success and Sales Don’t Collaborate?
- What is Rules of Engagement and its Importance?
- Promoting Improved Customer Journey through Strong Collaboration
- Working with the Customer’s Perspective of Success
Panel Members:
Rick Adams, CEO & Founder, Practical CSM
Sarah Arti, Director of Client Services, Siteimprove
