B2B buying behavior is evolving fast – has your content strategy kept pace?

Join us for a first look at findings from the Momentum ITSMA Client Buying Index 2025. You’ll gain exclusive insights into how B2B decision-makers are navigating the post-pandemic landscape, what drives them to select (or reject) suppliers, and the key moments where content either resonates or falls flat.

We’ll share new data on:
• What influences B2B buyers at each stage of the journey
• Which content channels and formats are gaining (or losing) traction
• Why content is often ignored—and how to fix it Plus, you’ll walk away with actionable frameworks to recalibrate your content strategy, including storyline development, persona-based planning, and a buyer-stage content map.

This session is ideal for content leaders seeking to refine their strategy, align more closely with actual buyer behavior, and foster more meaningful engagement in 2025 and beyond.