How Does a Company Turn a Self-Service Portal Into a Real Commercial Advantage?

A company’s marketing site offers the least customer engagement, while the authenticated experience drives real value with ordering, tracking, service and training. So why aren’t companies capitalizing on this?

The problem isn’t a lack of customer data. It’s that identity, entitlements, content and behavioral signals often live across disconnected systems, leaving the experience without the context to put that information to work.

On October 27, Icreon and Sitecore will look at what changes when customer context follows the customer behind the login. Using a global B2B manufacturer’s customer experience as a real-world example, they’ll get into what it takes to make self-service more useful and personalization more relevant.

What You’ll Learn

• Connect customer context: Bring identity, entitlements, content and data together
• Make self-service smarter: Use customer signals to deliver more relevant answers and experiences
• See it at scale: Learn how a global B2B manufacturer connected a complex global customer experience

Turn the customer context you already have into an experience that actually puts it to work.