Measuring What Matters: A Practical Approach to Measuring the Value of Partner Training and Customer Education

Every learning leader faces the dreaded question from leadership: “Is this working?” But most training programs for non-captive learners default to easy metrics—logins and completions—rather than meaningful ones. This leads to a glut of data but few insights.

We’ll offer a practical framework for measuring learning program impact at every stage of program maturity. We’ll show you how to select the right KPIs for each stage of the learning journey to prove learning’s progression of business value. More importantly, by selecting actionable KPIs, you can create a feedback loop where you’re constantly collecting data to optimize the learning experience. Finally, we’ll show how you can deploy AI to automate and scale this measurement framework.

You’ll leave with a roadmap for sophisticated, outcome-based reporting as your training program matures—connecting learner outcomes to the business results leadership actually cares about.

Attendees will learn:

• How to distinguish leading vs. lagging and usage-based vs. outcome-based metrics
• How to pick the right 2–3 starter metrics based on your program’s current maturity stage
• How to use the Hierarchy of Engagement framework to diagnose where customers or partners are stuck in their learning journey, and how to unblock them
• How to move from correlational reporting to causal proof, using test-and-control comparisons to defend an ROI number rather than just tell a story about one
• A phased approach to evolving your measurement strategy from vanity metrics to true business ROI