Customer Success Is A Lie: Time-to-Value (TTV) False Promise

What if one of Customer Success’s most trusted metrics is giving us a false sense of success?

We talk constantly about Time-to-Value (TTV).

How quickly did the customer onboard?

How quickly did they adopt?

How quickly did they reach their first value milestone?

But here’s the question we’re going to tackle:

Does faster Time-to-Value actually mean the customer is succeeding?

Or have we confused speed to an early milestone with sustainable customer value and revenue growth?