How Customer Service Drives Membership Plan Success
with Sheri McVaugh, DAADOM

📅 June 17, 2026
⏰ 1:00 PM Eastern
📍 Live Zoom Webinar
🎓 Approved for 1 CEU (AGD PACE — applicable toward AADOM Designations; CE available for AADOM Members only)
👥 Open to AADOM Members and Non-Members

Join Sheri McVaugh, DAADOM for an insightful, patient-centered session that reframes dental membership plans as powerful tools for connection, trust, and long-term loyalty rather than simple discount programs. This webinar explores how today’s patients evaluate their dental experience through emotional and psychological lenses—including anxiety, financial stress, confusion, fear of judgment, and insurance fatigue—and how these factors directly influence acceptance, retention, and overall satisfaction.

Participants will learn how successful membership plans function as relationship-building systems that reduce uncertainty and create a sense of belonging and predictability. The course connects modern consumer behavior and subscription-based expectations to dentistry, showing how intentional communication, consistent messaging, and empathy-driven systems can transform enrollment conversations into trust-building moments. Attendees will leave with a clearer understanding of how to position membership plans as essential tools for accessible, continuous, and relationship-based care.

Membership plans are most successful when they stop being framed as discounts and start being experienced as a pathway to trust, belonging, and lifelong patient loyalty.

Course Learning Objectives:
✔ Identify the emotional barriers that prevent patients from committing to treatment and preventive care
✔ Explain how membership plans reduce patient anxiety through predictability, transparency, and belonging
✔ Differentiate transactional dentistry from relationship-based dentistry and evaluate the operational implications of each model
✔ Develop messaging that positions membership plans as patient-centered care tools instead of discount offerings