They’re Customers, Not Sheep: Individualizing the Customer Lifecycle at Scale

In this fireside chat, Totango CEO Keith Frankel and Appcues CEO Ryan Barry will dig into what’s really breaking customer journeys… and why value, not lifecycle stages, should drive the experience.

From value-first growth to engagement and personas to lifecycle alignment, they’ll focus on how teams can stop treating customers the same, without sacrificing scale. Join us for a candid, unscripted conversation with strong opinions and real examples.

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