Topic 1

What should you consider when implementing Customer Success for your tech startup?

When should Tech Startups consider Customer Success?

Customer Success equips customers with the ability to attain value from our product or services. But what does it mean for Tech Startups who are just beginning their journey towards their version of success?

There are three main things to consider when Tech Startups should begin Customer Success implementation.

1. The complexity of Offering– How simple is your product/service?
2. Maturity of Customers– How good are your customers consuming your product/service?; and
3. The Advice of your Investors– What do your company investors think?

Watch Rick Adams, our Founder, and CEO, as he discusses the role of Customer Success in the growth of Tech Startups.

Topic 3

How Customer Success can be the difference between failure and a profitable Tech B2B Startup

Interview with Ben Winn

Customer Success is a mindset, a customer-centric approach, wherein the goal relies heavily on customer expectations. Rather than thinking that Customer Success is just a department, it would be beneficial to consider that Customer Success is a process of identifying, meeting, and anticipating your customer’s needs before they even know they have them – all for a greater return on your investment.

The success and failure of a Tech B2B Startup, lies in one question: Are your customers successful?

Topic 5

What Customer Success Training Do I Need?

Training is not universal; it’s tailored.

With different needs, training requirement varies. As your strength, weaknesses, opportunities, and threats depend on your ability, why should your training be otherwise? Your learning should be based on what you need to learn, not what everybody thinks is right.

Secure high-quality Customer Success Training.

How do you know if training suit you? Is it because of time, price, or the content? Training resources should help you master what you need and cover your weaknesses. If you’re looking for what kind of training you or your Customer Success team need, this eBook is for you! With the right resources, your growth couldn’t be impeded. However, without quality and student-focused learning materials, it would be difficult for many to succeed no matter how they try, especially in Customer Success.

In this short 7-paged eBook, you will understand what types of training are available that will suit your specific needs. It will guide you in choosing the right resource that would help best for your or your Customer Success Team’s goals by tackling what is the proper Customer Success training for:

• Senior Decision Makers
• Customer Success Leaders; and
• Customer Success Managers

Topic 6

Using Customer Success to Expand Customer Revenues

Improving the company’s revenue opportunities fosters growth and profitability and supports the organization to be considered for investors.

However, it would be best to consider some factors before doing so, both for the customers and your organization.  

• How many customers do you have? 
• How willing are your customers to work with you? 
• How many products and services do you currently have? 
• How many human resources can you designate for account growth, specifically? 

If you are selling only one product and the customer has already bought it, there is minimal room to work on, if not nonexistent, as there’s nothing else to buy. But if you have multiple products complimentary to each other, it’s an opportunity for your Tech Startup to grow from within.